Second cycle degree in

Strategies in communication. (2020/2021)

Class: LM-92 - Communication

Class LM-92 - Communication
Duration 2 years
Branch Padova
Language Italiano e Inglese
President of the Course of Study MARIA GRAZIA BUSA'
Access Open access with admission requirements



  Deepening

Characteristics and objectives
The course aims to provide students with the theoretical and practical knowledge necessary for: the analysis of communication in different fields; the acquisition of methods for designing communication projects and strategies; the creation of projects based on the analysis and application of communication strategies; the acquisition of the ability to design and carry out interdisciplinary research on different communcation fields; the mastery of computer and multimedial skills that are necessary to design communication projects; the acquisition of writing skills; the mastery of a EU language besides Italian.

Employment opportunities
The degree enables students for planning, research and analysis activities that require the ability to work autonomously in the management of projects, such as, for example, analysts in research centers and institutions analysing projects and monitoring complex communication processes (both for research purposes and for providing services to public an private organizations). The graduate students find employments mainly in the areas of communication and marketing, relating to all activities of public, social and business communication, and for public and non-profit institutions and for private companies. Other frequent employment areas are: advertising, information and publishing. Employments include: head of communication and marketing, working mainly for private organizations, head of press office, working both in the private and public sectors. Other employments relate to business, social and public communication, but also head of public relations, technical writer, project manager, communication manager and event organization for the area of communication and marketing; account executive, account supervisor, strategic planner, media planner e copywriter for advertising; web content manager and web project manager for web communication and ICT. Further employment opportunities can be found in international organizations and non governative organizations, but also in business and marketing, sales and human resources.

  Teaching list

I Anno SOCIAL NETWORK ANALYSIS [ TOMASO ERSEGHE ] IMMERSIVE TECHNOLOGIES [ SIMONE MILANI ] MOBILE APP DESIGN SOUND DESIGN AND MUSIC TECHNOLOGY [ ANTONIO RODA' ] INTERNET LAW [ NICOLA BRUTTI ] COMMUNICATING THE ARTS MULTIMEDIA LANGUAGE: PODCASTING AND VIDEO INFORMATION DIGITAL CINEMA AND VIDEO MAKING [ DENIS BROTTO ] FORMS AND STYLES OF NARRATION [ FABIO MAGRO ] PUBLIC RELATIONS FRENCH LANGUAGE [ MAGALI BRIGITTE YVETTE ANTOINETTE BOUREUX ] COMMUNICATING IN SPANISH WRITING FOR THE MEDIA IN ENGLISH GERMAN LANGUAGE [ ISABELLA FERRON ] PERSUASION AND SOCIAL INFLUENCE GLOBAL LABOR HISTORY [ ANDREA CARACAUSI ] ECONOMIC POLICY AND LOCAL DEVELOPMENT [ FRANCESCA GAMBAROTTO ] EXPERIENCE MARKETING [ MARCO BETTIOL ] BUSINESS HISTORY [ MARCO BERTILORENZI ] TEXTS AS DATA [ ARJUNA TUZZI ] POLITICS AND SOCIAL MEDIA [ FABRIZIO TONELLO ] CAMPAIGNING AND CONSENT POLITICAL COMMUNICATION [ PAOLO ROBERTO GRAZIANO ] SOCIAL COMMUNICATION COMMUNICATIVE TECHNIQUES WORKSHOP [ DENIS BROTTO ] LABORATORY IN INTEGRATED COMMUNICATION LABORATORY IN DIGITAL CINEMA AND VUSUAL CULTURE [ DENIS BROTTO ] PUBLIC VALUES IN MEDIA AND ICT [ CLAUDIA PADOVANI ] PHOTOVOICE [ MASSIMO SANTINELLO ] WEB SURVEYS AND QUESTIONNAIRES [ ARJUNA TUZZI ] STAGE [ DENIS BROTTO ] COMMUNICATION PSYCHOLOGY [ LORELLA LOTTO ] COMMUNICATION AND CHOICE ARCHITECTURE [ LORELLA LOTTO ] COMMUNICATION PRACTICES, DIVERSITY AND INCLUSION [ CLAUDIA PADOVANI ] INTEGRATED COMMUNICATION COMPUTATIONAL THINKING [ GIANMARIA SILVELLO ] NEW MEDIA AND VISUAL CULTURE [ DENIS BROTTO ] LINGUISTIC METHODS FOR TEXT ANALYSIS [ MICHELE CORTELAZZO ] WRITING FOR THE MEDIA LINGUISTICS FOR COMMUNICATION SOCIAL RESEARCH METHODS [ STEFANO SBALCHIERO ] FINAL EXAM