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LUCA ROSSETTO

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Position

Professore Associato

Structure

Dipartimento di Territorio e Sistemi Agro-Forestali - TESAF

Address

VIALE DELL'UNIVERSITA', 16 - LEGNARO PD

Telephone

0498272742

E-mail

luca.rossetto@unipd.it

Luca Rossetto was born in Rovigo, on February 4th 1964. In 1993, he graduated in Agricultural Science at the University of Padua, with 110/110 cum laude. In 1995 he followed a master course in agricultural economics at the University of California, Davis campus. In 1998 he got a Ph.D. in Forest Economics and Montana at the University of Trento. In 2001 he got a position as researcher in Agricultural Economics at the University of Padova. In 2005 he got a position as associate professor in Agricultural Economics and we was affiliated at the Department of Land, Environment, Agriculture and Forestry of the University of Padova. He teaches Agrifood Food Chain and Business Strategies in the Master's Degree of Food Science and Technology, Economics and Management of farms in the bachelor degree of organic production, Food Economics in the bachelor degree of viticulture and oenology. Since 2012 he teaches a course on wine marketing at the international master Vinifera based in Montpellier (France). Research Activity His research can be grouped into the following areas: i) agricultural policy, ii) agri-food markets, and supply chains; iii) the management of fisheries resources; iv) environmental damage assessment; v) organic farming; vi) wine markets. His research activities, has resulted in over 130 publications.
He teaches the course Agri-food chains and business strategies in the master's degree in food science and technology, farm management and food marketing within the bachelor degree in organic agriculture and the farm management in the bachelor degree in agricultural science and technology. Since 2012 he has been teaching a course on wine marketing at the Vinifera international master based in Montpellier France)

Notices

Office hours

  • Tuesday from 14:00 to 15:30
    at Uffico. Agripolis Stecca 1 terzo piano
    o su appuntamento da concordare via email

Teachings

Publications

Rossetto L., Gennari A., Bianchin F., 2011, Il Benchmarking dell'Enoturismo, in: La Roadmap dell’Enoturismo (a cura di) Gennari A. Boatto V., ed. Franco Angeli, pp 58-69 (isbn: 9788856839333).
• ossetto L., Boatto V., Barisan L., 2011. Strategies and Interpreting Models of a Reformed DOC: the Prosecco Case Study. Enometrica, vol. 4; p. 65-84, ISSN: 1974-4730
• Canu DM, Campostrini P, Dalla Riva S, Pastres R, Pizzo L, L. Rossetto, Solidoro C (2011). Addressing Sustainability of Clam Farming in the Venice Lagoon. Ecology & Society, vol. 3, p. 1-26, ISSN: 1708-3087, doi: 10.5751/ES-04263-160326.
• Sardone R., Cardinale V., Dell’Aquila c., Doria P., Solazzo R., Coelho A. M., Montaigne E., Boatto V., Dal Bianco A., Galletto L., Rossetto L., 2012. The Liberalisation of Planting Rights in the Eu Wine Sector, European Parliament, pagg. 184 (isbn: 9789282339336; doi: 10.2861/26783) (online http://www.europarl.europa.eu/studies).
• Barisan L., Boatto V., Rossetto L., Salmaso L. (2015). The knowledge of Italian wines on export markets: a non parametric methodology to analyze promotional actions, British Food Journal, vol. 117(1), p. 117-137 (DOI: 10.1108/BFJ-07-2013-0192: Scopus: 84920964596).
• Rossetto L., Trestini S., (2015). Dove troveremo mais e soia ogm free?. Informatore Agrario, vol. 16, pp. 9-10.
• Galletto L., Rossetto L., 2015. A hedonic analysis of retail Italian vinegars. Wine Economics And Policy vol. 4, pp 60-68. (ISSN:2212-9774).
• Rossetto L-, Boatto V., Bordignon P., Arboretti R., Salmaso L. (2016). Cheese perception in the North American market: Empirical evidence for domestic vs. imported Parmesan, British Food Journal, Vol. 118(7), pp.1747 – 1768.
• Rossetto L., Gregori M., Galletto G., Malorgio M., Pomarici E. (2017). Il Marketing del Vino: Capire, Decidere, Agire, Napoli: Edides, pagg. 345. (ISBN: 978-88-7959-9412)
• Rossetto L., Gastaldello G. (2018). The Loyalty Structure of Sparkling Wine Brands in Italy, Journal of Wine Economics, Vol.13(4), pp. 409–418 (doi:10.1017/jwe.2018.43)
• Rossetto, L., Galletto, L. (2019). Retail strategies for rosé wines in Italy: a hedonic price analysis. International Journal of Wine Business Research, vol. 31, p. 282-302, ISSN: 1751-1062, doi: 10.1108/IJWBR-03-2018-0013
• Bassi, F., Pennoni, F, Rossetto, .L (2020) The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences, Agribusiness, vol. 31, n. 4, pp. 542-567 (DOI: 10.1002/agr.21667)
• Rossetto, L., Malorgio, G., Gaeta D., Mozzato, D., Gastaldello G. (2020) “vino più digitale e con più attenzione all’origine locale”, Terra e Vita, n. 17, pp. 41-43.
• Dubois M. Agnoli L., Cardebat J.M, Compés R., Faye B, Frick B., Gaeta D., Giraud-Héraud E.G., Le Fur E., Livat F., Malorgio G., Masset P., Meloni G., Pinilla V., Rebelo J:, Rossetto L., Schamel G., Simon-Elorz K. (2021). Did wine consumption change during the COVID-19 lockdown in France, Italy, Spain and Portugal?, Journal of Wine Economics Volume 16, Number 2, 2021, Pages 131–168.
• Bassi, F., Pennoni, F., Rossetto, L. (2021). Market Segmentation and Dynamic Analysis of Sparkling Wine Purchases in Italy, Journal of Wine Economics, vol. 16, n. 3, pp. 283-304 (doi:10.1017/jwe.2021.20)
• Gastaldello, G., Mozzato, D., Rossetto, L. (2021). Drinking Covid-19 away: wine consumption during the first lockdown in Italy. Bio-Based and Applied Economics, vol 10, n. 3, pp. 207-218

Research Area

The researches can be grouped into the following areas:
1) Research about the Common Agricultural Policy.
2) Research on Agricultural Policy and in particular on proposals to reform the Common Agricultural Policy.
3) Research of agri-food products on the market, supply and demand.
4) Research on the management of fisheries resources.
5) Research on the evaluation of public goods.
6) Research on organic farming.
7) Research on wine markets.
His research activity, has resulted in over 130 publications.

Thesis proposals

Thesis for master course students

- Size and perception of the brand in the large denominations of origin
- The management of the consortia
- The management of the supply of designations of origin

- The perception of organic products
- sustainability and organic agriculture
- the management of organic agriculture
- The organic sector and biodistricts

- Perceptual bias in the agri-food sector
- Phobias and scandals in the agri-food sector

- Prosecco (markets, consumption, geographical indications, role of protection consortia, etc.)
- The Prosecco phenomen in the export market (United States, Great Britain)

- Retail distribution and loyalty to the point of sale
- The phenomenon of private labels: origin, dynamics, trends
- The phenomenon of collective brands in the agri-food sector

- Niche markets (food / wine)
- Luxury in food and wine

- The communication of wine
- Perception bias in purchasing food products

- The role of social media in the communication and sale of agri-food products
- New marketing channels in agrifood products

- Food and wine tourism as a tool to enhance agri-food products
- The co-marketing of wine

- The happiness in economics: the role of food/wine
- The impact of Covid on the wine market

Thesis for bachelor /three-year) degree
- Evaluation of the economic convenience of organic compared to conventional
- Economic and financial feasibility of investments
- Price analysis
- Study of sectors / supply chains
- Study of organic certification processes and integrated agriculture