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PRO-TUR - Designing Mountain Tourism: Tools for Understanding Territories, Developing Strategies, and Defining Impacts

Tourism is often at the center of territorial development projects in mountainous areas, including both mass tourism and marginal tourism. To activate virtuous processes, these projects must be rooted in territorial specificities while also recognizing and intercepting global trends in supply and demand. The course provides conceptual and operational tools useful for understanding the typical tourism dynamics of mountain contexts, analyzing the contexts and the elements of tourism demand and supply that describe destinations, and identifying the most suitable strategies from a sustainability perspective.
The course is aimed at public administration operators, category associations, businesses, and consultancy sectors involved in tourism and related fields, as well as anyone interested in engaging in sustainable, effective tourism planning that adheres to the specificities of mountain territories.

Keywords: tourism, mountains, planning

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