PRO-TUR
Planning mountain tourism. Tools for the knowledge of the territories, the development of strategies, the definition of impacts
Tourism development today concerns all mountain contexts, from those of consolidated tourism, which need to redefine their projects, to marginal ones. Tourism is often seen as the only potential driver to reverse downward trends, without problematizing the risks deriving from monoculture, global changes and the impacts of tourism on the environment and society.
The course includes the issuance of Micro-credentials
Pre-registration deadline: 18 September 2026
Registration deadline: 29 September 2026
Enrolment fee: €272,50
Date: October-November 2026
Contacts:
- DISSGeA Department
- Course Director Benedetta Castiglioni - etta.castiglioni@unipd.it
- Sabrina Meneghello - sabrina.meneghello@unipd.it
The course is aimed at tour operators, public administration, trade associations, economic operators, cultural operators, guides and escorts, consultants for design and fund-raising and all those who intend to
engage in sustainable, effective tourism planning that adheres to the specificities of mountain territories.
The course is aimed at those who are already operators in the tourism sector but also at those who are indirectly involved and those who design and promote development strategies
territorial
The course therefore aims to offer conceptual and operational tools useful for:
- understand the territorial dynamics typical of the mountain contexts in which tourism is inserted
- analyze the elements of tourism supply and demand to identify the characteristics of the destinations
- identify the most suitable strategies with a view to sustainability.
The course will take place over two days:
- 14 October
- 24 November
- The tourism system in mountain areas: challenges, risks, opportunities
- Methodology for the analysis of mountain tourism and the identification of strategies: general issues and in-depth analysis of an individual case study. In particular, the following will be explored:
- Indicators of tourism development
- Impact assessment
- The identification of promotion and development strategies
- The relationship with other economic activities and with sectoral and intersectoral policies
- The languages of tourism promotion
- Focus on a case study in the Belluno area (Val Boite or Alpago)
- Discussion of case studies with local stakeholders